Analyzing Customer Behavior
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      1. Using swivl
      2. Performance & Analytics
      3. Analyzing Customer Behavior

      (Advanced) Importing tags into your GTM container

      If you can’t add our GTM container to your website, we suggest importing our tags into your existing GTM container. This will allow for our analytics events to automatically be sent to your existing account.

      Step 1

      Download the GTM JSON file HERE 👈

      Step 2

      Import this JSON file into your GTM container. Make sure to merge the new changes. You don’t want to overwrite them.
      Screenshot 2023-04-26 at 11.35.45 AM.png

      Step 3

      Navigate to the Variables section in the left nav.
      Screenshot 2024-03-08 at 12.58.27 PM.png
       
      Select GA4 Measurement and edit the variable configuration. Update the Value of the Constant to match your GA4 measurement ID. (if you need help finding your measurement ID, check out this Google article)
       
      Screenshot 2024-03-08 at 12.58.49 PM.png
       

      Step 4

      Publish changes to your GTM container
      You’re almost done!