---
title: Google Business Profile Chat Option
description: It links the Chat button on your Google Business Profile directly to your swivl SMS line. When customers click to chat from Google Maps or Search, it opens their phone's native texting app, sending the conversation straight into your swivl inbox like a normal text.
---

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# Google Business Profile Chat Option

## Chat with customers directly from your Business Profile

**Objective**

Enable the "Chat" button on a location's Google Business Profile (GBP) to route messages directly into swivl as SMS threads.

**Prerequisites**

- Access to the Google Business Profile configured through swivl. 
    - [Adding Google Business Profile](https://learn.tryswivl.com/migration/google-reviews?hsLang=en)
- Innovator or Disruptor Tier

**Note:** If a third-party vendor manages your business listings, check with them before adding swivl's phone numbers to ensure the update won't affect your verification status.

### Phase 1: Retrieve swivl Phone Number

1. Log in to **swivl Studio**.
2. Navigate to the **Settings** section for the specific location you are configuring.
3. Locate the **Swivl Phone Number** (this is the dedicated SMS line for that location).
4. Copy this number.

### Phase 2: Configure Google Business Profile

1. Go to the **Google Business Profile** for the location.
2. Select **Edit Profile**.
3. Navigate to the **Contact** section.
4. Locate the **Chat** settings.
5. Select **"Add number"** (or edit the existing chat number).
6. Paste the **Swivl Phone Number** you retrieved in Phase 1.
7. **Crucial Step:** Select **"Text message"** as the method (do *not* select WhatsApp).
8. **Save** your changes.

### Phase 3: Verification & Testing

1. **Mobile Check:** On a mobile device, search for the business location on Google.

- *Note: The Chat button typically appears on mobile search results, not desktop.*

1. **Test Message:** Click the **Chat** button (it should open the native SMS app on the phone).
2. **Verify in swivl:** Send a test text. Confirm the message appears in the swivl inbox as a standard SMS thread.

### Important Notes

- **Mobile-First:** This feature primarily drives traffic from mobile search users.
- **User Experience:** Google initiates a standard text message. There is currently no visual distinction in swivl between a user who clicked "Chat" on Google and a user who simply texted the number directly.
- > **Number Consistency:** Ensure the outbound/inbound numbers are aligned in your location settings to avoid confusion if the customer receives a reply from a different number than they texted.

[Link to direct Google Business Profile (GBP) setup](https://support.google.com/business/answer/15013580?hl=en)

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